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Whether you’re hosted friends to watch the Patriots face off against the Seahawks in Super Bowl 2026, or you’re there mainly for the Bad Bunny halftime show, one thing was guaranteed: your TV would be the centerpiece of the experience. If you’ve been considering an upgrade, the weeks leading up to the Super Bowl are one of the smartest times of the year to buy a new television.

Retailers traditionally roll out aggressive discounts ahead of the big game, and this year is no different. From budget-friendly 4K sets to premium OLED displays with cinematic picture quality, Super Bowl season brings meaningful price drops across nearly every TV category.

Why Super Bowl Season Is Prime Time for TV Deals

TV pricing tends to follow a predictable pattern. After new models are announced, many of which were revealed at CES 2026, prices on last year’s sets steadily fall. With 2026 TV models arriving later this year, retailers are clearing out 2025 inventory, creating strong opportunities for shoppers.

Outside of major holiday sales, the Super Bowl lead-up is widely considered one of the best times of the year to buy a TV. You’ll often find discounts on already affordable models, as well as significant markdowns. Sometimes hundreds of dollars on high-end OLED and Mini LED sets.

Best Super Bowl 2026 TV Deals Under $500

If you’re shopping on a tighter budget, there are still plenty of solid options available. TVs under $500 typically include 1080p and entry-level 4K smart TVs, making them a great fit for bedrooms, apartments, or casual viewing spaces.

The main limitation at this price point is screen size. Most deals under $500 are focused on TVs up to 55 inches, which is more than enough for smaller rooms. While there are a few 65-inch and even 75-inch models dipping into this range, availability is limited, and deals tend to sell out quickly.

Within this category, you can expect smart TV platforms, HDR support, and decent motion handling. This is more than enough to enjoy the Super Bowl in sharp 4K clarity.

Super Bowl 2026 TV Deals From $500 and Up

For many buyers, the $500-and-up range hits the sweet spot between performance, features, and value. This is where you’ll find consistently strong 4K TVs with better brightness, contrast, and color accuracy.

Stepping into this tier also opens the door to Mini LED TVs, which offer improved local dimming and brightness. It is ideal for brightly lit rooms and fast-paced sports. Larger screen sizes are far more common here as well, with 65-inch and 75-inch models widely available.

At the higher end, OLED TVs see some of their best pricing of the year around the Super Bowl. These displays deliver perfect blacks, wide viewing angles, and exceptional motion clarity, making them a top choice for sports fans and home theater enthusiasts alike.

Conclusion

If your current TV isn’t ready for Super Bowl 2026, now is an excellent time to upgrade. With new models on the horizon and retailers competing aggressively ahead of the big game, discounts span every budget, from affordable 4K sets to premium OLED flagships.

Whether you’re planning a full-on watch party or simply want a better view of the action, Super Bowl season remains one of the smartest windows to score a great TV at a compelling price.