Amazon Prime Big Deal Days 2026 is live — globally, starting 6 October at 09:19 UTC. The sale runs through midnight tomorrow, 7 October, and features record-low prices on Apple, Samsung, Google, Nothing, Sony and Amazon hardware, all accessible to Prime members in the US. A 30-day free trial ($14.99/month thereafter) unlocks access for non-members. No India or other regional pricing appears in the reporting. All figures cited are USD and apply to the US storefront only. This is not Prime Day. It’s a separate, two-day event. And it’s already delivering sharper discounts than many saw in June. The MacBook Air M5 (13-inch, 16GB RAM, 512GB SSD) is $150 off at $1,049.99, its lowest price since launch, per TechRadar. That undercuts the base M5 Air’s original $1,199 tag and puts it within striking distance of the budget-focused MacBook Neo, though no Neo pricing is quoted. Galaxy S26 Ultra is down to its lowest US price since Prime Day One in June. Exact figure unlisted, but TechRadar calls it a “serious deal” on “one of our favorite phones”. Pixel 10 is $50 off, not a record low, but “the best discount we’ve seen in a while”, with TechRadar noting its AI features, camera quality and design as key draws against the iPhone 18. Apple Watch Series 12 hits $349.99. A $50 cut, but only for the Light Gold Aluminum Case with Sand Sport Band. Apple Watch SE 3 also drops $50, positioned by TechRadar as now outpacing the older SE 2 in value. AirPods Pro 3 are at their best price yet, per TechRadar, with live translation, heart-rate tracking and upgraded ANC highlighted. Sony WH-1000XM6 headphones hit a Prime Day record low. Praised for sound, ANC and foldability. On TVs: the 65-inch Amazon Ember Omni Mini-LED is $879.97 (4K, 144Hz, VRR, Dolby Vision). The new 55-inch Fire TV 4-Series is at its lowest price ever, HDR10, Alexa voice control, full streaming app suite. And the entry-level 40-inch Fire TV 2-Series HD model is $179.99. Smart TV basics, no 4K. Nothing Phone (4a) Pro is at its lowest price yet: Snapdragon 7 Gen 4, 144Hz AMOLED, and “stunning modern (and unique) design”, per TechRadar’s near-perfect review score. All deals are live now. No restocks, no waitlists, just live inventory, as reported by TechRadar at 09:19 UTC. Prime Big Deal Days ends 7 October at midnight ET.