ChatGPT is rolling out verified Business Agents — AI representatives for companies that users can talk to directly inside the app. The feature launches first for US-based ecommerce and online service businesses, with no global rollout date announced. It’s not a chatbot replacement: it’s a new layer of verified, brand-controlled presence inside ChatGPT, tied to OpenAI’s new Business Hub.
Users won’t need to search or install anything. When a Business Agent appears in a ChatGPT reply, say, after asking “What laptops does Dell offer under $1,200?”, they’ll see a clickable link. Tap it, and up comes the company’s official profile: product listings, service details, contact info, and a live conversation window.
No handoff to a website. No redirect. Just a verified interface, hosted inside ChatGPT. OpenAI says the goal is accuracy and utility: helping people compare options within a brand, discover products they wouldn’t have found otherwise, and get answers without sifting through marketing copy or outdated web pages.
Privacy is baked in: user chats with Business Agents aren’t shared with the company. Insights, like how many times a business was mentioned or how many clicks its profile got, are aggregated and only surfaced when thresholds are met. That means no individual conversations leak. Companies can claim their profile if they’re already OpenAI Enterprise customers or advertisers.
Shopify merchants get one-click verification via Business Hub or Shopify admin. And yes, businesses can sponsor their Agent. Sponsored placements will appear in ChatGPT Ads, clearly labeled, and kept separate from organic responses. No pricing for sponsorship was disclosed.
No Indian launch date. No mention of availability on Android or iOS beyond the existing ChatGPT app. No integration with Google Play or Apple App Store accounts. This isn’t about login.
It’s about presence, and who controls it. The Business Hub goes live today for eligible US businesses. OpenAI calls this an ‘early step’. What comes next, international expansion, deeper API access, or agent-to-agent commerce, isn’t specified.
But the direction is clear: ChatGPT isn’t just answering questions anymore. It’s becoming a storefront, a directory, and a concierge, all at once.
TBFiled by The Tech Business Desk
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