Google Pixel Tag is live

Google Pixel Tag launches at $39.99 in the US, Rs 3,299 in India — but it won’t fix Find Hub’s core weakness: a network still starved of coverage outside major cities. The tracker is real, it’s shipping now, and it’s built right, with UWB, on-device volume control, and tight integration no third-party tag matches.

But none of that matters if your phone can’t see it. And right now, most Android phones still don’t, unless they’re in a metro, airport, or other ‘high-traffic area’ by default. That was Google’s original privacy guardrail. It’s also why Samsung’s Galaxy-only Find Network outperforms Google’s global one.

And why AirTags still locate faster, more reliably, across more locations, even though Apple’s network is closed and smaller. Google has nudged users toward enabling ‘all areas’ during new device setup since mid-2026, but that only helps future devices. Hundreds of millions of existing Android phones remain stuck on the limited setting, and many won’t update, won’t reset, won’t change it.