Amazon Great Indian Festival 2026 is live — and it’s slashing prices on flagship smartphones across every major brand, from Samsung and Apple to Xiaomi, Oppo and Google. The sale kicks off with real discounts, not just flashy banners: the Galaxy S25 Ultra drops to Rs 84,999. The Pixel 10 to Rs 69,958. The Xiaomi 17 to Rs 68,999, down Rs 31,000 from launch. And the iQOO 15R to Rs 53,999, with an extra Rs 7,500 coupon stacking on top. All prices are for India only, as listed on Amazon.in during the sale’s opening hours on 8 October 2026. No conversions. No guesses. Just what’s live, right now.  The sale includes slab-style flagships, foldables and gaming-focused devices. But no laptops. This is a smartphone story.   The Galaxy S25 Ultra at Rs 84,999 packs a 6.9-inch 120Hz AMOLED display, Snapdragon 8 Elite, 5,000mAh battery with 45W charging, and a quad-camera array: 200MP main, 50MP ultrawide, 50MP periscope, and 10MP telephoto. That’s the same hardware announced at launch, no new variant, no spec bump. Just price relief.   Oppo’s Find X9 Ultra lands at Rs 1,53,000. Rs 6,999 off its Rs 1,59,999 launch price. It runs Snapdragon 8 Elite Gen 5, has a 6.82-inch 120Hz AMOLED screen, 7,050mAh battery with 100W charging, and a camera stack built for zoom: 200MP main, 50MP 10x periscope, 50MP ultrawide.   Samsung’s Galaxy Z Fold 7 is priced at Rs 1,29,999. Its 6.5-inch cover display and 8-inch inner screen run on Snapdragon 8 Elite. Battery is 4,400mAh with 25W charging. Cameras: 200MP main, 12MP ultrawide, 10MP telephoto.   The iQOO 15 sits at Rs 76,999, 6.85-inch 144Hz OLED, Snapdragon 8 Elite Gen 5, 7,000mAh battery, 100W charging, and three 50MP rear cameras including a 3x periscope.   The Pixel 10 is Rs 69,958. Rs 10,041 off its Rs 79,999 MRP. It uses Tensor G5, has a 6.3-inch 120Hz OLED display, up to 12GB RAM, 4,970mAh battery, and a triple-camera setup: 48MP main, 13MP ultrawide, 10.8MP 5x telephoto.   Xiaomi 17 (12GB/512GB) is Rs 68,999. That’s a Rs 31,000 cut from its Rs 99,999 launch price. It runs Snapdragon 8 Elite Gen 5, has a 6.3-inch 1-120Hz AMOLED display, 6,330mAh battery with 100W charging, and a Leica-tuned 50MP triple-cam with Light Fusion 950 sensor.   IQOO 15R (8GB/256GB) is Rs 53,999, plus Rs 7,500 coupon. Snapdragon 8 Gen 5, 144Hz display, 7,600mAh battery. No periscope. No Leica badge. But it’s under Rs 60,000 with flagship-tier silicon.   OnePlus 15R (12GB/256GB) is Rs 56,999. Down from Rs 61,000. It adds IP68, IP69, IP66 and IP69K ratings (yes, all four), 165Hz display, and 4K video at 120fps.   IPhone 16 (128GB) is Rs 76,999, Rs 12,901 off its Rs 89,900 MRP. IPhone 17 is also listed, with A19 chip, 6.3-inch 120Hz ProMotion display, 48MP dual cameras, 18MP Center Stage front cam, and up to 30 hours of video playback. But no price is given for the iPhone 17 in the source. Only features. So we don’t quote one.   None of these deals are standalone. Final price depends on bank offers, exchange value and storage variant. Amazon shows effective prices, not flat discounts. Buyers must check the cart before checkout.   The sale runs through the festive season, but exact end date isn’t specified in the reporting. What is clear: this is the first major price drop on most of these models since launch. And it’s happening now. Not next week, not after Diwali. On 8 October 2026, at 4:35 a.m. IST, Gizbot confirmed the listings were live.