Amazon Prime Big Deal Days 2026 is live — and it’s not Prime Day. Not Prime Day 2026. Not even Prime Day Week. It’s Big Deal Days: a separate, two-day flash sale running through 3AM ET on Thursday, October 8th. And it’s delivering some of the year’s sharpest discounts on TVs, laptops, headphones, and e-readers, with prices dropping across global markets, including India and the US, as confirmed by multiple outlets reporting live deals this morning. The Verge called them “some of the year’s best discounts”. Wired framed it as the moment to upgrade your entertainment setup. Especially with NFL season in full swing and new shows like East of Eden and VisionQuest launching. The Samsung Galaxy S26 Ultra is at one of its best prices of the year, though Samsung recently raised the phone’s official price across all variants. The Pixel 11 Pro is $300 cheaper than the base iPhone 18 Pro Max. The 256GB Pixel 11 dropped $150 from its $899 launch price. The M5 MacBook Air is hitting record lows. So is the Z Fold 8. Described as “the closest thing to an iPhone Duo on the Android side” in the US. On the TV front, Sony’s new entry-level OLED TV is discounted, a rare affordable OLED, with Google Gemini built in for voice control and picture tuning. TCL’s Series Picture Frame art TV is at its lowest price yet: matte screen, 144Hz refresh rate, and more free artwork than Samsung’s Frame line offers without subscription. Roku’s Plus Series LED TV is $450. 31% off. The 2025 Samsung Frame (not the 2026 Pro version) is a “steal”, per Wired, with magnetic bezels and that signature matte finish. Amazon’s own Ember 4-Series, a budget 4K TV with Alexa+ and HDR10+. Is positioned as ideal for secondary rooms. Streaming sticks are slashed hard: the Roku Streaming Stick 4K is under $60. The Fire TV Stick HD is $16, 60% off. Making it one of the cheapest ways to add Alexa+ and streaming apps to an older TV. Audio gets deep cuts too. Bose QuietComfort headphones are discounted, “the best wireless headphones that Bose makes”, according to The Verge. And recently improved. Anker’s 25,000mAh power bank is on sale with dual built-in USB-C cables, 165W multi-device charging, and a retractable cable. The Kindle Scribe Colorsoft, Amazon’s first color e-reader. Is live: 11-inch display, slimmer design, updated stylus, AI-powered search. No price listed in sources. All deals are Prime-member-only and expire early Thursday morning ET. No regional pricing beyond what’s cited: $450 (Roku Plus), $16 (Fire TV Stick HD), $899 (Pixel 11 launch), ₹62,999 (Vivo V80, unrelated but filed same day). Big Deal Days ends 3AM ET Thursday, October 8.