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Counterpoint Research

Everything the desk has filed on Counterpoint Research.

iPhone 18 Pro held up against a backdrop suggesting global smartphone shipment data

iPhone 18 Pro Demand Pushes Apple to Record Q3 Market Share

Apple crossed 20% share of global smartphone shipments for the first time in a Q3 period, Counterpoint Research says, driven by strong iPhone 18 Pro demand even as industry-wide shipments fell 20% year over year.

13 Oct 20262 min read

Smartphones

Apple Passes Samsung Phones in European Operator Sales

Apple took 37 percent of European carrier smartphone sales in the second quarter of 2026, unseating Samsung as budget device shipments shrank under rising memory prices.

7 Oct 20262 min read