Amazon's October Prime sale, officially Prime Big Deal Days and widely searched as "Prime Day October 2026", opened on 6 October 2026. Most of the discounts are for Prime members. The biggest cuts on day one were on headphones, Samsung's Galaxy S26 phones and Apple's M5 MacBook Air.
Below are 34 deals live on Amazon US on day one, checked product by product, grouped by type. Prices are the ones WIRED reported on 6 October. Amazon prices change during the sale, and some deals sell out, so the current price is the one on each product page.
The best deals at a glance
| Product | Deal price | Was |
|---|---|---|
| Sony WH-1000XM5 | $198 | $400 |
| Apple AirPods Pro 3 | $179 | $249 |
| Apple MacBook Air 13-inch (M5) | $1,099 | $1,299 |
| Samsung Galaxy S26 Ultra | $980 | $1,400 |
| Nothing Headphone (1) | $189 | $299 |
| Bose Ultra Open Earbuds | $199 | $299 |
| Sony WH-CH720N | $88 | $180 |
| Apple AirPods Max 2 | $429 | $549 |
Earbuds
- Apple AirPods Pro 3: $179, down from $249. Apple's noise-cancelling earbuds, with heart-rate sensing and live translation.
- Bose Ultra Open Earbuds: $199, down from $299. Clip-on open earbuds that leave your ears free to hear traffic and conversation.
- Beats Powerbeats Pro 2: $180, down from $250. Workout earbuds with ear hooks that stay put, plus noise cancelling.
- Google Pixel Buds Pro 2: $179, down from $229. The best match for a Pixel phone, still getting Gemini features.
- Samsung Galaxy Buds4 Pro: $200, down from $250. Several features only work with a Samsung phone.
- Soundcore Liberty 5 Pro: $136, down from $170. Anker's top noise-cancelling earbuds.
- Soundcore Liberty 4 NC: $66, down from $100. The budget noise-cancelling pick.
- Nothing Ear (a): $55, down from $79. Hybrid noise cancelling and the see-through case.
- JLab Go Sport+: on sale. Cheap, sweat-resistant earbuds for the gym.
Over-ear headphones
- Sony WH-1000XM5: $198, down from $400. Half price, which is rare for premium headphones. Sony has since released newer models, which is why the XM5 is this cheap.
- Sony WH-1000XM4C: on sale. The second-generation XM4, one of the models that replaced the XM5.
- Nothing Headphone (1): $189, down from $299. The lowest price yet for Nothing's first over-ear headphones.
- Apple AirPods Max 2: $429, down from $549.
- Bose QuietComfort Headphones: on sale. Bose's standard noise-cancelling headphones.
- Soundcore Space One Pro: on sale. Foldable noise-cancelling headphones from Anker.
- Sony WH-CH720N: $88, down from $180. The cheapest way into Sony's noise cancelling.
Phones and watches
- Samsung Galaxy S26 Ultra: $980, down from $1,400 (256GB, unlocked).
- Samsung Galaxy S26+: $825, down from $1,200 (256GB, unlocked).
- Samsung Galaxy S26: $725, down from $1,000 (256GB, unlocked).
- Motorola Moto G Stylus (2025): on sale. 8GB of RAM and 256GB of storage, and it keeps the headphone jack and microSD slot.
- Samsung Galaxy Watch8 (40mm): $220, down from $300. The Watch9 is newer, but the Watch8 is the better value at this price.
Laptops, tablets and e-readers
- Apple MacBook Air 13-inch (M5): $1,099, down from $1,299. 16GB of memory and 512GB of storage. The price went up at the end of June, so this deal puts it back to where it was.
- Apple MacBook Air 15-inch (M5): $200 off.
- Apple iPad 11-inch (A16): $399, down from $449.
- Kindle Scribe, 64GB (newest model): $420, down from $550. Amazon's 11-inch e-reader you can write on.
- Kindle Scribe, 32GB (newest model): on sale.
Home, Wi-Fi and smart home
- Asus ZenWiFi BT10 (2-pack): $450, $240 off in WIRED's pick. A tri-band Wi-Fi 7 mesh system with two 10-gigabit ports and no subscription.
- Arlo Pro 6 security camera: $95, down from $125. A wireless 2K HDR camera.
- Skylight Calendar Max: on sale. A 27-inch wall calendar and chore chart for the family.
- Hatch Restore 3: $144, $26 off. A sunrise alarm clock and sleep-sound machine.
- Edifier M60 speakers: on sale. Compact 66W desktop speakers with USB-C and Bluetooth.
Chargers, cables and power banks
- Belkin Qi2 3-in-1 charging stand: on sale. Charges an iPhone, an Apple Watch and AirPods at once.
- Shargeek 170 power bank: on sale. 24,000mAh and 140W output, enough to charge a laptop, with a screen that shows live stats.
- Anker Prime USB-C cable, 240W (6 ft): on sale. A braided cable fast enough for a laptop charger.
How to get these prices
Most deals need a Prime membership. Sign in before you open the links, because some prices only show to Prime members. Amazon hasn't said how long each deal lasts. Lightning deals can run out within hours, and the big discounts on headphones and phones usually go first.
As an Amazon Associate, Hitechreports earns from qualifying purchases. The links above are affiliate links, and buying through them does not change your price.
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