Apple Watch Series 12 is on sale globally during Amazon’s 2026 fall Prime Day — with official models dropping to $350, a new all-time low. That price applies to select configurations of the base aluminium Series 12, per 9to5Toys’ report published at 07:13 UTC on 6 October 2026. The deal marks the first meaningful discount since launch, outside of brief pre-order incentives and early launch promos. No other outlet has confirmed pricing or availability beyond this report. 9to5Toys notes that several case colours and strap combinations are now included in the $50-off drop, though it does not list which ones. The ceramic variant, newly launched and previously untouched by discounts, is also included in the $50 reduction. That brings its price down from an unlisted MSRP to a discounted figure still unconfirmed by Apple or retailers. 9to5Toys does not state whether the ceramic model’s $50 cut applies across all sizes or cellular/Wi-Fi variants. It also does not specify whether the $350 floor includes GPS-only or cellular models. Only that it’s for ‘aluminium’ builds. The same sale includes Apple Watch SE 3 starting at $199 (a $50 discount), AirPods Pro 3 at record lows, and AirPods Max 2 down $120. All deals are live on Amazon, per the source. No regional pricing breakdown is given: the $350 and $199 figures are stated without currency qualifiers, but 9to5Toys consistently reports US retail prices in USD. No Indian, UK or EU pricing is cited. The sale is part of Amazon’s broader ‘fall Prime Day’ event, not the spring Prime Day nor the separate ‘Big Deal Days’ campaign running concurrently. Apple itself has not announced or endorsed any of these offers. The deals are retailer-driven and time-limited. They were live as of 07:13 UTC and remain so at time of filing. No end date is provided by 9to5Toys. The Apple Watch Series 12 launched earlier in 2026 with a redesigned titanium chassis, new health sensors, and watchOS 11.1 preinstalled. Its official starting price remains unconfirmed in public channels. Apple’s website still lists the Series 12 at full MSRP. These are the first verified discounts on the lineup outside of launch window promotions. The $350 figure beats previous lows by at least $40, according to 9to5Toys’ historical tracking. The SE 3 drop to $199 matches the lowest seen since its 2025 launch. Amazon’s sale runs alongside Best Buy’s parallel ‘Techtober’ event, which 9to5Toys says includes Apple, Android and TV deals up to 50% off, but no specific Apple Watch pricing from Best Buy is reported. This is not a global flash sale coordinated by Apple. It is an Amazon-specific promotion, active now, with no stated expiry.