Apple Watch Series 12 and Ultra 4 hit record-low prices on Amazon Prime Big Deal Days 2026 — starting now. The sale is live globally, with deals appearing across configurations, bands, and materials, all tied to Amazon’s October 2026 event (not the July Prime Day). No new Apple Watch models launched this week.
These are retail price drops on existing 2026 hardware: the Series 12, Ultra 4, and a newly discounted ceramic variant of the Series 12, Apple’s first ceramic Apple Watch since the Series 5 in 2019. The Ultra 4 is marked down by up to $99. The Series 12 by up to $50.
Both are available in multiple band-and-case combos, including Dark Bronze Milanese Loop, Black Titanium with Burgundy Trail Loop, and ceramic models with white or black sport bands. Prices vary by configuration and stock status. Some listings flicker in and out as inventory shifts. As of 11:44 a.m. IST on 6 October, the Black Titanium Apple Watch Ultra 4 with Burgundy Trail Loop was listed at $699.99 shipped, $99 below its list price.
The same model with matching black Milanese Loop has also appeared at similar discounts, though not continuously. For the Series 12, GPS-only models start at $350 on Amazon, while GPS + Cellular variants and the new Dark Brass 46mm with Milanese Loop are marked down by just under $50. The ceramic Series 12.
Described by 9to5Mac as “super elegant-looking” and “very much [coming] at a premium”, is seeing its first notable discounts since launch. Apple did not release a new SE model in 2026, but refreshed the SE 3 line with new color options and $50-off pricing starting at $199. These are not Apple-store promotions.
All deals are via Amazon, and all are time-limited to the Prime Big Deal Days window. Which runs through 8 October, per Amazon’s official schedule. No Apple Watch Ultra 4 or Series 12 price cuts have been announced by Apple directly. No regional pricing is cited outside the US dollar figures in the sources.
India, UK, and other markets are not mentioned. The sale includes no software changes, no new features, and no bundled services. It is purely a retail discount event. Stock is inconsistent.
Buyers are advised to check listings frequently, especially for Milanese Loop and ceramic configurations, which appear intermittently. Prime Big Deal Days ends 8 October.
DDFiled by The Deals Desk
Price drops and sales on tech worth buying, with the price, the retailer and the time it was reported. Prices move; every deal says when it was seen.
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