Google Chrome’s privacy settings are getting a spotlight — not because they’ve changed, but because users are finally being reminded how much control they already have. As of October 2026, Chrome offers built-in toggles to block third-party cookies, disable Web & App Activity, turn off location Timeline, and opt out of personalized ads, all without installing extensions or switching browsers. None of these require a new update, a beta, or a developer flag. They’re live now, in every stable version of Chrome on desktop and Android. And yet, most people haven’t touched them. Engadget’s guide. Published 13 October, lays out exactly where to find each one, step by step. It’s not a fix. It’s a reminder: the levers exist. You just have to pull them. First, in Chrome itself: tap the three dots > Settings > Privacy and security > Third-party cookies > select Block third-party cookies. Then toggle on Do Not Track. Even though it’s only a request, not a guarantee. That same menu houses Safety Check, which scans for reused passwords, outdated Chrome versions, and unsafe extensions. It runs in the background, too. But the real data dials sit outside the browser. Click your Google profile icon > Manage your Google Account > Data & privacy. Here, Web & App Activity is off by default for new accounts, but remains on for most existing ones. Turning it off stops Google from saving your Chrome history, YouTube watch time, and app usage across devices. So does disabling Timeline (location history) and Personalize Search. My Ad Center lets you shut off personalized ads entirely. Cutting one major revenue pipeline for Google’s ad engine. This isn’t about ditching Chrome. It’s about using it with intent. Firefox may offer stronger defaults, but Chrome gives users more granular, account-level controls, if they know where to look. And right now, that knowledge gap is wider than the settings themselves. The next step isn’t technical. It’s behavioral: checking those toggles, auditing what’s still on, and revisiting them every few months. Because Chrome won’t nudge you. It waits.