Apple charges Rs 19,000 for the 1TB storage upgrade on the iPhone 18 Pro — nearly five times what it pays suppliers for the NAND flash chips, according to Gadgets 360’s report citing supply-chain analysis. The $192 component cost (≈Rs 18,000) is up from $42 (≈Rs 4,000) for the same upgrade on the iPhone 17 Pro.

Yet Apple’s gross profit per unit on that tier has risen only modestly: from $358 to $408 (≈Rs 34,000 to Rs 39,000). That means the markup, the gap between what Apple pays and what it charges, now stands at roughly 900 percent for 1TB. For context: Apple charges $200 (≈Rs 19,000) for the 512GB upgrade on the iPhone 17 Pro, while paying just $15 (≈Rs 1,400) for the chips.

On the iPhone 18 Pro, that chip cost jumped to $66 (≈Rs 6,000), but Apple hasn’t raised the upgrade price, so its gross profit on 512GB has shrunk. No Indian pricing for the iPhone 18 Pro itself is confirmed in the report. Gadgets 360 does not state when or if the device will launch in India, only that the cost and margin figures apply to the iPhone 18 Pro globally.

Apple has not announced the iPhone 18 Pro. No official specs, release date, or regional pricing exist. This is a cost-and-margin analysis of an unannounced model, based on supplier cost estimates. The next confirmed Apple launch window remains September 2027.