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Nintendo Switch 2 sales drop 37.4% after $499 price hike

Sales of the Nintendo Switch 2 fell 37.4% year-on-year in April–September 2026 — after its May price hike to $499 — even as game sales surged and profits rose.

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The Games Desk · (2 hours ago)

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Nintendo Switch 2 console on a white background, front-facing, with Joy-Cons attached
Nintendo Switch 2 console on a white background, front-facing, with Joy-Cons attachedPhoto via Notebookcheck

Nintendo Switch 2 sales dropped 37.4% year-on-year in the April–September 2026 window — to 6.49 million units, as the $499 price tag bit harder than expected. The first-gen Switch fell 32.7% to 1.27 million units in the same period. That’s not a blip. It’s the steepest six-month hardware decline Nintendo has reported for a new console launch since the Wii U era.

And it happened after the May price hike from $449 to $499, a move Nintendo now says won’t be repeated, at least for now. President Shuntaro Furukawa confirmed to investors that DRAM supply is stable enough to hold the line on pricing, though he left the door cracked: another increase remains possible if the memory crisis worsens.

No date, no trigger threshold, just contingency. Not speculation. A caveat. Game sales tell a different story.

Nintendo sold 90.21 million Switch titles across both generations in those six months, up 9.8% on last year. Tomodachi Life: Living the Dream led with 8.81 million copies. That software lift helped push Nintendo’s profit up 22.1% to ¥486.4 billion ($3.08 billion), and gross margin jumped from 36.2% to 50.4%.

Hardware is down. Software is up. Margins are up. The math still works, for now.

But the question isn’t whether Nintendo can survive this dip. It’s whether the Switch 2’s $499 entry point sticks, or whether the company will have to reprice, reposition, or repackage before holiday 2027. The DRAM crisis isn’t over. Neither is inflation.

And ‘Nintendo Switch 2 games’ are selling well, but ‘Nintendo Switch 2’ searches keep trending upward, too. Buyers are looking. They’re just not buying. Yet.

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Nintendo Switch 2

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Paid links. As an Amazon Associate, Hitechreports earns from qualifying purchases. Prices change; the story gives the price as reported when it was written.

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Written by the Hitechreports desk from the reporting credited above, with facts attributed to their original publishers. We do not test devices ourselves; anything about performance, battery life or cameras comes from the outlets that did. Prices are as reported at the time of writing. Editorial policy · Report an error

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    Nintendo Switch 2

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