Google is now selling Samsung Galaxy S26 and Galaxy S26 Ultra phones directly through the Google Play Store app — a first for non-Google Android hardware. The devices appear in a newly added “Shop devices” section, accessible via the account switcher menu in the Play Store on Android. No announcement was made by either company. Neither Google nor Samsung has commented on the rollout, its scope, or commercial terms. The move is live as of October 14, 2026, in at least some markets, though neither source specifies which ones. SamMobile notes users in “select markets” can see the section. Android Authority confirms sightings from users in “other regions”, but gives no country-level detail. Prices are not listed in either report. Neither outlet states whether the Galaxy S26 or S26 Ultra sold through Play Store carry different configurations, warranties, or carrier locks compared to standard retail versions. The Galaxy S26 is tagged in the interface with “Capture every detail with pro-grade precision”. The S26 Ultra carries “The most powerful processor on Galaxy”. Both models sit alongside Pixel phones in the same shop section. No other Samsung phone lines (A-series, Z-fold, etc.) are mentioned. Wearables also appear: Android Authority confirms the Galaxy Watch 8 was previously promoted via Play Store banners, and says the new Shop devices section includes “Samsung phones and wearables”, though it does not name any specific watch beyond the Watch 8. This is not a rebranding of the Google Store. Google’s support page cited by Android Authority clarifies that only devices already listed on the Google Store will surface in the Play Store’s Shop devices section, meaning Samsung’s inventory here is likely being syndicated from Google’s own storefront backend, not hosted independently by Samsung. That implies Samsung is opting in, not just being featured. It’s also not a temporary test. The section is persistent, functional, and integrated into the account menu. Not a banner or pop-up. For now, it’s a quiet, unadvertised channel. No US or Indian pricing is disclosed. No launch date, pre-order window, or regional availability schedule is given. What happens next? Google may expand the section to more countries, or more Samsung models. Samsung may extend the arrangement to tablets or laptops. But until either company speaks, the only confirmed facts are these: the Galaxy S26 and S26 Ultra are for sale inside the Play Store app, right next to Pixels, and they’ve been there since at least this morning.