Xbox Series X and Series S prices hit $799.99 and $599.99 in the US — up $150 and $100 respectively since 2024, as unit sales crash 33% year-to-date through August, the worst performance since Xbox launched in 2001. PlayStation 5 hardware sales fell 25% over the same period, hitting their lowest point since 2013, according to Circana’s US Retail Tracking Service data shared by analyst Mat Piscatella on Bluesky. The numbers are global in implication but measured only in US retail channels. No other markets’ figures were reported. No Indian or UK pricing was disclosed. No Indian launch dates, no local availability windows, no regulatory filings or carrier partnerships were cited. Just US shelf data. And a price list that now reads like a warning label. The Xbox Series S Digital Edition is $499.99 for 512GB, $599.99 for 1TB. The Series X Digital Edition is $749.99. The disc version, $799.99. Microsoft has discontinued the 2TB model entirely. Sony’s moves are nearly as sharp: base PS5 Digital Edition at $599.99, disc version at $649.99, PS5 Pro at $899.99, PlayStation Portal at $249.99, up $50 from launch. Refurbished PS5 Slim units now cost $399, up $100. Used PS5 Pros sell for $1,399 at GameStop. $400 above MSRP, and still cheaper than sealed units spotted at Best Buy and Walmart. This isn’t a soft landing. It’s a stall. Circana calls the US console hardware market ‘more precarious than at any point since the early 1980s’. The cause? Not weak demand, but price sensitivity amplified by AI chip shortages and broader inflation. Families aren’t skipping games. They’re skipping $800 entry points. GTA VI drops in November. Holiday season starts next month. Neither is guaranteed to reverse this slide. Especially with no new mid-tier consoles announced, no price rollbacks signaled, and no Series S refresh in sight. What comes next isn’t a comeback. It’s a reckoning, one measured in units sold, not units shipped.