Tech Business
Netflix flips its India script: Lock Upp, ₹18 Cr MTV Roadies deal, and why Bollywood classics now matter more than Pixel 11 Pro XL
Netflix’s India revenue grew 18% YoY in Q3 2026. Its biggest driver? Lock Upp — a daily reality show that outperformed every other title on the platform in viewing hours. The shift marks a strategic retreat from urban-only originals toward mass-appeal formats, regional language rollouts and licensed Bollywood hits — all priced against JioHotstar’s ₹79 monthly plan and Amazon’s 55-new-originals bet
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