tryx

Casio Camera Division Shutdown: How the QV-10, Exilim, and Tryx Built the Future

Casio exited the digital camera business in 2018 after a 23-year run that included the first consumer digital camera with a rear LCD (1995), the first ultra-thin ‘wearable card camera’ line (2002), and the rotating-screen device that ignited the selfie craze in Asia (2011). It sold ~70 million units before a ¥500 million loss in 2017 forced its exit.