Amazon did not shut down every major discount when its Prime Day event wrapped up. Over the weekend, the online storefront held on to promotional pricing across Apple's smartwatch catalog, keeping both the Apple Watch Series 12 and the budget-tier Apple Watch SE 3 near their lowest recorded figures.
Buyers looking at entry-level hardware had the most explicit pricing on the table. The standard 40mm Apple Watch SE 3 was listed at $199.99 with free shipping on Amazon when 9to5Toys reported the promotion on Sunday afternoon. For shoppers seeking standalone connectivity away from their phones, the 40mm GPS plus Cellular version was marked down to $249. Those numbers represent cuts of up to $50 from normal retail figures, either matching earlier Prime Day records or sitting within a single dollar of them.
Those markdowns represent the earliest rounds of savings Apple's SE 3 generation has seen since landing on digital shelves with refreshed band options. While not every individual style or strap combination qualified for the full $50 reduction, select finishes held the promotional floor.




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