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Apple Watch Ultra 4 release date confirmed: $799, ₹89,900, and why the new Fitbit Edge isn’t its rival

The Apple Watch Ultra 4 is live at $799 and ₹89,900. A new Fitbit Edge just launched at $180. They’re not rivals — but in one step-count test, the cheaper tracker edged ahead.

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The Home Tech Desk · (4 hours ago)

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Apple Watch Ultra 4 and Fitbit Edge placed side by side on a wristband
Apple Watch Ultra 4 and Fitbit Edge placed side by side on a wristbandPhoto via Tom's Guide

Apple Watch Ultra 4 is now shipping globally at $799 in the US and ₹89,900 in India — confirmed by Apple’s online stores and multiple retailers as of November 8, 2026. It arrives alongside Google’s new Fitbit Edge, a $180 fitness tracker launched this week and positioned between the $99 Fitbit Air, released earlier this year, and the Pixel Watch 5, Google’s top-tier smartwatch.

The Edge features a bright screen, built-in GPS, and a comfortable, compact design. Tom’s Guide’s Jane McGuire, its Fitness Managing Editor and a decade-long reviewer of running gear and health wearables, led the comparison test. She strapped both devices to her wrists and walked 4,500 steps while manually counting each one with a mechanical clicker, the same method Tom’s Guide uses for all new wearables to assess step accuracy, workout auto-detection, and sleep tracking consistency.

Both devices rely on internal accelerometers that measure arm swing. Each swing registers as two steps, regardless of dominant-hand placement or whether arms are in pockets or holding a coffee cup. The Ultra 4 does not display step count during an active workout in its native Fitness app, a longstanding design choice Apple has maintained across recent models.

Instead, users see cumulative daily steps, now pin-able to the home screen. For the test, McGuire installed the third-party Pedometer+ app to extract real-time step data. The Fitbit Edge, by contrast, surfaces per-session step totals without requiring workarounds. In the walk, the Edge overcounted by eight steps.

The Ultra 4 overcounted by 51. As McGuire notes, that margin, less than 1.2% error, doesn’t reflect inaccuracy. The average person takes roughly 2,000 steps per mile, so 51 extra steps is statistically negligible. But it shows a functional divergence: the Ultra 4 is engineered as a rugged extension of the iPhone, with deep app integration, cellular connectivity, and extreme-sport durability.

The Edge is a focused health tracker, slim, battery-efficient, and stripped of smartwatch complexity. Tom’s Guide explicitly states these are ‘probably not options most people would be deciding between’. No UK, European, or other regional pricing appears in the reporting for either device. The Fitbit Edge’s $180 price is confirmed only for the US market.

Apple’s Indian site lists the Ultra 4 at ₹89,900 but gives no delivery estimates beyond ‘in stock’, no pre-order windows, no regional rollout schedule, no mention of carrier partnerships or bundled offers. What comes next? Tom’s Guide says it will continue testing the Fitbit Edge’s long-term sleep tracking, GPS reliability, and workout detection, and separately, expand its Ultra 4 review to cover battery life under mixed use, dive-mode responsiveness, and how well its new titanium case holds up to abrasion.

No scores, verdicts, or performance rankings appear in the source material, just observed behavior, hardware positioning, and what ships in the box.

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Apple Watch Ultra 4

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Paid links. As an Amazon Associate, Hitechreports earns from qualifying purchases. Prices change; the story gives the price as reported when it was written.

Fitbit Edge: everything we knowPrice, specs, release date and deals in one place

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Written by the Hitechreports desk from the reporting credited above, with facts attributed to their original publishers. We do not test devices ourselves; anything about performance, battery life or cameras comes from the outlets that did. Prices are as reported at the time of writing. Editorial policy · Report an error

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TVs, home appliances and the smart home: refrigerators, washing machines, air conditioners, purifiers, robot vacuums, the sets on the wall and the platforms that connect them. Launches, prices in the US and India, and what changed.

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    Apple Watch Ultra 4

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