Best Buy has added new deals to its weeklong Techtober sale, timed to coincide with Amazon’s Prime Big Deal Days — which began at 3 a.m. ET on Monday, October 6, 2026. The update went live just under two hours before Amazon’s event kicked off, according to 9to5Toys, which reported the refresh at 5:35 a.m. ET the same day. Among the newly added offers are discounts on Apple and Android devices, smart home gear, and gaming laptops, including several with 32GB of RAM. Best Buy’s Techtober runs longer than Amazon’s event, starting earlier and ending later, but this mid-launch injection targets the same shopping window. It does not include Apple Music promotions, subscriptions, or bundled offers. And no Apple Music pricing, availability, or feature changes are mentioned in the report. The story is a retail timing update, not a service announcement. Amazon remains the go-to for deeper Apple hardware discounts right now, per 9to5Toys. Techtober continues through the week. No end date is given.