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Asha Sharma is an American business executive who serves as executive vice president (EVP) and chief executive officer (CEO) of Xbox. She succeeded Phil Spencer on February 20, 2026. Previously, Sharma served as Microsoft's corporate vice president and head of product for its AI platform from 2024 to 2025.
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Microsoft's gaming boss points to record Minecraft and World of Warcraft Forever sales even as hardware revenue keeps falling and a newly created COO role sits empty.
Xbox hardware sales dropped 14% year-on-year in Microsoft's latest quarterly results, and CEO Asha Sharma says demand is outstripping supply, a claim some fans and analysts are questioning.
Fortune reports Microsoft's next Xbox, codenamed Helix, is now targeting a 2028 holiday launch at $1,200 to $1,800 because of soaring memory costs, while a separate Xbox handheld could still arrive in 2027.
Xbox is planning a new handheld for holiday 2027 — not a refresh of the Asus-made Xbox Ally X, but a next-generation device built under Project Helix.
Microsoft has introduced Xbox Labs, an exploratory effort led by Xbox head Asha Sharma aimed at sharing development tools for game recompilation and backward compatibility across the industry.
Microsoft has formed Xbox Labs, a dedicated group exploring compatibility layers for Apple silicon, WebGPU browser streaming, and community-driven AI game modifications.