Apple has cut component orders for the iPhone 18 Pro and iPhone 18 Pro Max by up to 15% for October, according to people familiar with the matter cited by GSMArena. The move signals softer-than-expected demand in key markets — though not all regions agree on how soft it is. The US and India see the iPhone 18 Pro starting at $1,199 and Rs 1,39,900 respectively. The Pro Max starts at $1,299 and Rs 1,49,900. Both models carry a 10% price hike over last year’s equivalents. That premium may cushion revenue even as volumes dip. But it also raises pressure on Apple to justify the jump, especially as memory prices soar globally, squeezing margins elsewhere in the supply chain. Meanwhile, a separate report claims the iPhone 18 Pro series is outperforming its predecessors in China. Suggesting regional divergence, not universal slowdown. No official sales figures or shipment data have been released by Apple. Component cuts don’t mean cancellations: production continues, just at a lower pace than originally planned. The iPhone 18 Pro and Pro Max launched globally on September 19, 2026. Shipments are ongoing.