Apple’s Diwali sale in India has kicked off — and it’s the first time the iPhone 18 Pro Max is available with a discount in the country. From 11 October to 11 November 2026, buyers of the iPhone 18 Pro and iPhone 18 Pro Max can claim an instant cashback of Rs 7,000 on Apple’s online store and at six physical retail locations: BKC, Borivali, Saket, Noida, Hebbal, and Koregaon Park. The offer applies to both models outright, no trade-in required. And stacks with up to 12 months of No Cost EMI via select bank cards. A separate Rs 7,000 cashback also applies to the iPhone Air, while iPhone 17 and 17e buyers get Rs 1,000 off. None of these discounts appear to be tied to storage tier or colour, just model eligibility. Apple hasn’t published list prices for the iPhone 18 Pro series in India, so the effective post-cashback price remains unconfirmed. But given the US starting price of $1,199 for the iPhone 18 Pro and $1,399 for the Pro Max, Indian pricing is expected to land near Rs 1,04,900 and Rs 1,21,900 respectively before discount. Making the Pro Max drop into the low-Rs-1.15-lakh range after cashback. That’s still above the Rs 99,900 launch price of last year’s iPhone 17 Pro Max, but marks the earliest price relief for Apple’s newest flagship since its September launch. Meanwhile, Apple has launched a limited-edition AirPods 5 (with Wireless Charging Case) featuring a rangoli-inspired engraving, a Diwali-specific design exclusive to India. It’s sold only online, via the Apple Store app, and at those same six retail stores. Quantities are capped. Free personalisation. Names, initials, emojis, remains available on AirPods, iPads, AirTags and Apple Pencil, but that’s not new. The sale ends 11 November.