Sony locked down the podium in mirrorless camera sales at Japan's Yodobashi Camera during the second half of September. Leading the retailer's ranking was the full-frame Sony A7 V, flanked immediately by two configurations of the compact Sony A7C II.
The A7 V, introduced in December 2025, sells for $2,898 in the United States and £2,399 in the United Kingdom. Yodobashi shoppers pushed the body-only version straight to the summit. Industry groups had already singled out the camera throughout early 2026, awarding it Camera of the Year honours at the Camera Grand Prix 2026, alongside recognition from EISA and TIPA's Best Full Frame Expert Camera trophy. The Grand Prix judges highlighted its processing efficiency, powered by an updated Bion XR2 engine that bundles a dedicated AI processing block.
Under the hood, the A7 V uses a partially stacked Exmor RS CMOS sensor. That hardware delivers 14-bit RAW shooting at up to 30fps without viewfinder blackout, alongside an estimated dynamic range reaching roughly 16 stops. It was built to is a versatile hybrid tool, matching high-speed autofocus against a price tag well below dedicated sports bodies.
Right behind the market leader sat the Sony A7C II. Customers bought enough of the compact full-frame model to claim second place for the standard zoom kit and third place for the standalone body across both silver and black finishes. Sony also claimed seventh place with its vlogger-focused ZV-E10 II double zoom kit.
Still, Sony's broader hold on the Japanese market showed cracks. In earlier Yodobashi tallies, Sony routinely occupied half of the top ten leaderboard. This round, that tally dropped to four cameras as rival manufacturers carved out territory across mid-range and crop-sensor categories.
Canon provided the primary challenge by capturing three positions. The beginner-friendly EOS R50 double zoom kit took fourth place in black and white variants. Further down, the full-frame Canon EOS R6 Mark III landed in eighth place, while the APS-C EOS R10 bundle with an 18-150mm kit lens took ninth.
Fujifilm occupied the middle ground with stylish crop-sensor models. The X-T30 III kit finished fifth across silver, black, and charcoal silver finishes, followed by the lightweight X-M5 kit in sixth. Nikon scraped onto the chart at the bottom, taking tenth place with its Nikon Z50 II double zoom bundle.
With the holiday shopping quarter approaching, Sony retains command over Japanese full-frame buyers, but entry-level and travel photographers are looking elsewhere.
GDFiled by The Gadgets Desk
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