The Apple TV 4K is Apple's living-room streaming box, refreshed to a fourth generation at the company's "Welcome home" event on October 13, 2026, four years after its last hardware update (6, 11). Preorders opened the same day, with in-store availability and shipping reported as November 13, 2026, though some reports cite October 18 or October 25 (11, 21, 22). Its US price has been reported variously as $199, $299 and $300 depending on the outlet (11, 12, 14, 21).
Apple TV 4K price
Multiple outlets reported the new Apple TV 4K at $299 in the US, £299 in the UK and AU$449 in Australia at launch (16, 29). A separate report put the price at $300 in the US and Rs 24,990 in India (21), while another cited $199 in the US and Rs 24,900 in India with no UK or EU pricing confirmed (14). Apple also listed €349 across the Eurozone in one report (12). The outgoing, pre-refresh Apple TV 4K had cost $200 in the US and Rs 19,999 in India as of mid-October, itself up $70 after a June 2026 price hike Apple attributed to rising memory and storage costs (9). A separate report said the prior entry-level model had been priced at $129 before jumping to $299, a $170 increase, alongside a HomePod mini 2 price rise from $99 to $149 (26).
Apple TV 4K specs
The new model is built around Apple's A19 chip, replacing the A15 Bionic in the 2022 version, with Apple claiming up to 50 percent faster CPU performance and double the graphics capability (11). Rumors ahead of launch had pointed to an A19 or A19 Pro chip paired with 8GB to 12GB of RAM (4), a leap from the A10X Fusion in the original 2017 unit (3). The chip matches the silicon used in the iPhone 17 and iPhone 17e (12).
| Spec | Detail |
|---|
| Chip | Apple A19 (11, 12) |
| Storage | 128GB standard, single configuration (64GB tier dropped) (12, 14, 21) |
| Audio | Four-speaker HomePod surround routing with HomePod 2 or HomePod mini 2 (12, 16) |
| Video decoding | Dedicated AV1 decoder (11) |
| Siri | Hands-free, far-field microphones for voice commands (11, 14) |
| Software | Ships with tvOS 26 (30) |
Apple reportedly tested internal microphones and a speaker built into the companion remote during development, aimed at letting users issue voice commands without the clicker and locate a lost remote via a chime (8). The shipping product does include mic arrays for conversational search (11) and a redesigned Siri Remote with a built-in speaker and directional Precision Finding, though that tracking feature does not work with the iPhone 15 or iPhone 16 lines (17). Apple also eliminated the previous 64GB, Wi-Fi-only variant, leaving 128GB with Wi-Fi and Ethernet as the only option (21).
Apple TV 4K release date and availability
Apple opened preorders for the new Apple TV 4K on October 13, 2026, with in-store and shipping availability originally set for November 13, 2026 (11, 16, 22). One report instead listed a shipping date of Friday, October 18, with wider store and online availability from October 25 (14, 21). By October 15, delivery estimates for new orders placed through Apple's online store had already slipped past the November 13 target into late November (22).
Separately, Apple classified the original, first-generation 2017 Apple TV 4K as vintage hardware on October 9, 2026, meaning repairs now depend on available spare parts and the device is no longer sold anywhere (2, 5). That unit has not received a software update since tvOS 15.8 in late 2022 and does not run tvOS 16 or later (5).
Apple TV 4K deals
Amazon began undercutting Apple's own preorder price on October 16, 2026, listing the new Apple TV 4K at $289.99 shipped while still promising delivery by Apple's November 13 launch day, according to 9to5Toys (24, 25). That $10 discount off the $299.99 preorder price was described as the first known price move on the device since its announcement (25). By October 17, 9to5Toys and 9to5Mac both reported further early discounts, including a bundle of the new Apple TV 4K with the redesigned Siri Remote, and the remote sold on its own for $59, said to save $240 compared with buying a whole new Apple TV setup (27, 28).
Apple TV 4K reviews and first impressions
Ahead of launch, commentary described the pre-refresh Apple TV 4K as overpriced and outdated compared with rivals, noting the Roku Ultra sells for $149.99 and the Fire TV Cube for $199.99, with most mid-tier streamers under $100 (9). After launch, a community-built workaround was reported to let the new 2026 Apple TV 4K units, which ship with tvOS 26, play Dolby TrueHD Atmos audio from local movie files by routing it through Apple's proprietary APAC spatial codec, though this requires a Mac, Xcode and an Apple Developer account rather than being an official Apple feature (30).
Apple TV 4K vs rivals
Before the refresh, the Apple TV 4K's $200 US price was reported as well above rivals including the Roku Ultra at $149.99 and the Fire TV Cube at $199.99, with most mid-tier streaming boxes priced under $100 (9).
Sources
- Apple Classifies Original Apple TV 4K as Vintage Ahead of Refresh
- Apple TV 4K 2026: 4th-generation model rumored with A19 Pro chip, eARC, and HomePod surround
- Apple TV 4K with A19 Chip Arrives Tuesday at Welcome Home Event
- Apple TV 4K 2017 is vintage
- Apple TV 4K 2026 expected 13 October
- Next Apple TV 4K Tested With Built-in Mics and Chime Remote
- Apple TV 4K price: $200, Rs 19,999, and four things Apple must fix before Tuesday
- Apple TV 4K 2026 Arrives With A19 Chip And Hands Free Siri
- Apple TV 4K 4th Generation Launches at $299 With A19 Chip
- Apple TV 4K fourth-gen launches at $199 with native Apple TV
- Apple TV 4K 4th Generation Ships With Siri AI for Older Models
- Apple Limits New Siri Remote Precision Finding to Recent iPhones
- Apple TV 4K 2022 successor launches at $300
- Apple TV 4K And HomeView Preorders Already Slip To Late November
- Amazon Undercuts Apple On New Apple TV 4K Pre-Orders
- Amazon cuts 2026 Apple TV 4K and HomeView prices to $289.99
- HomePod mini 2 vs 1 price: $149 vs $99, no new features confirmed
- Apple TV 4K 2026 Gets Its First Discount, MacBook Pro Deals Follow
- Apple TV 4K Gets Its First Discount This Weekend, 9to5Mac Says
- Apple Launches the HomeView with Face Recognition for $299
- A Developer Enables Dolby TrueHD Atmos on Apple TV 4K
Last updated October 21, 2026. This guide is kept by Hitechreports' automated Guide Desk from the stories listed above and is refreshed as new reports come in. Prices and deals are as those reports gave them on the dates shown and change often; Hitechreports does not test products itself.
HTFiled by The Home Tech Desk
TVs, home appliances and the smart home: refrigerators, washing machines, air conditioners, purifiers, robot vacuums, the sets on the wall and the platforms that connect them. Launches, prices in the US and India, and what changed.
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